The book we have chosen this month tries to answer questions such as why we can’t get anything done, and why organizations stuck in good intentions rather than in good actions.

The authors of The knowing-doing gap. How smart companies turn knowledge into action, Jeffrey Pfeffer and Robert Sutton, both prestigious professors at different departments at Stanford University, explore “how companies can turn talk into action, and why promoting internal competition may not help”.

They emphasise the idea that “intellectual capital and knowledge work are increasingly important”. That’s right. But the problem they point out on this book is that despite such its main role, knowledge is not turn actually into action, explaining this idea using real examples companies defined in order to “overcoming the knowing-doing gap to build a culture of implementation”.

The book is divided in different parts: Preface, eight chapters and, at the end, the reader will find what they called the The knowing-doing survey.

Pleffer and Sutton write here in the preface their declaration of intent, the reason why they have decided to write the book that was published in 1999, but still apply for a massive number of organizations worldwide.

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